Thursday, June 18, 2015
| Time | Event | |
| 09:30 - 10:00 | Registration - Registration | |
| 10:00 - 10:15 | Welcome & Opening of the conference | |
| 10:00 - 10:15 | Welcome - Welcome Zsuzsa Deli-Gray, Director, ESSCA Hungary Foundation; Eric Stevens, Associate Dean for Research, ESSCA | |
| 10:15 - 11:45 | The Hungarian Environment | |
| 11:45 - 12:30 | Shopping: Kids’ Perception | |
| 12:30 - 13:00 | Publishers - Neil Towers, Editor of IJR&DM; Erzsebet Csibi, Pearson | |
| 13:00 - 14:00 | Breakfast | |
| 14:00 - 15:15 | Kids in the Store | |
| 15:15 - 16:00 | Bridging the Past and the Future | |
| 16:00 - 18:00 | The Colloquium at the Mall | |
| 19:00 - 19:00 | Dinner at Columbus Pub |
Friday, June 19, 2015
| Time | Event | |
| 09:00 - 09:45 | Roundtable | |
| 09:45 - 10:30 | Kids and Technology | |
| 10:30 - 10:45 | Break | |
| 10:45 - 12:00 | Kids in Context | |
| 12:00 - 13:00 | The Future of Kids and Retailing | |
| 13:00 - 14:00 | Lunch | |
| 14:00 - 14:00 | City Tour - City Tour |